LMA (License Management App)
A free Salesforce app, installed in a dedicated License Management Org, that tracks who installed your package and which version they're on.
Definition
The License Management App (LMA) is a free application ISVs install into a separate org, the License Management Org, to track every subscriber org that has installed one of their packages: which version, license count, expiration date, and installation date. It's the standard way ISVs monitor adoption and manage licenses for packages distributed through AppExchange, whether listed or unlisted, and it's what generates license records when a subscriber installs a package tied to it. The LMA doesn't replace packaging tools, it sits alongside them, giving visibility into the subscriber side of a release rather than the build side. Our managed package guide covers where licensing fits into packaging decisions.
How it works in Serpent
Serpent tracks subscriber org package versions natively as part of its ISV release workflow, so teams can see upgrade eligibility and version drift across customers without switching to a separate license management org for that view. See DevOps for ISVs on Serpent for the full picture.
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